Brian Sterling-Vete's Mental Martial Arts for Crisis Media Management

Bad News Makes Headlines

Journalists and TV News networks always want to boost their ratings, and bad news will always boost ratings better than good news.

If something has gone wrong which has created a crisis situation in your organization, then journalists and TV News Networks will make you and your crisis their new headlines!

Mental Martial Arts Crisis Media Management Coaching Is Essential To Your Career-Survival



Bad News Makes Headlines

Journalists and TV News networks always want to boost their ratings, and bad news will always boost ratings better than good news.

If something has gone wrong which has created a crisis situation in your organization, then journalists and TV News Networks will make you and your crisis their new headlines!

Mental Martial Arts Crisis Media Management Coaching Is Essential To Your Career-Survival



How you respond to the media in a crisis situation is critical to the survival of your career, and in minimising damage to your reputation.

Will you and your organization appear to be competent, caring and professional?

Or, will the TV News Media make you and your organization appear to be incompetent, foolish and unprofessional?


It’s always going to be your personal choice how you wish to be perceived by the world at large, and your local community.

Therefore, advanced preparation in how to successfully handle the media in a crisis situation is the key to your success, and to your career-survival.

Mental Martial Arts Crisis Media Management Coaching can make all the difference between your success and failure.

What is Brian Sterling-Vete's Mental Martial Arts?

Brian Sterling-Vete’s Mental Martial Arts is a system of intellectual life-combat skills which uses the tactics and principles of the physical martial arts.

All Interactions In everyday life, at your place of work, in your business, when negotiating and communicating with others, and especially in a media crisis situation, are actually an exchange of energy, power and influence.

In all interactions, one party is always exerting maximum influence over the other as they attempt to gain the outcome they prefer over the weaker party, with the more powerful and persuasive usually ending as the winner.

A physical analogy would be that of a bigger, stronger and more powerful person gaining influence over a smaller, weaker person by bullying, intimidating and even by physical violence, unless the apparently ‘weaker’ person is an expert in the martial arts…


Using Brian’s unique system of Mental Martial Arts, you can learn to intellectually, verbally, and emotionally guide, channel, and redirect the energy of others, even more powerful people and large organisations. In doing so, you achieve the outcome you desire in both life and business.

Brian’s Mental Martial Arts media skills training, and personal coaching during a crisis, are essential for anyone who may be forced to face the media in the event of a crisis occurring which effects them, their institution, or their business.

Brian’s Mental Martial Arts book, which also serves as a coaching manual, contains specific chapters about crisis media management and essential communications techniques.

This is an essential tool which has been specifically designed to help anyone who may be forced to face the media in the event of a crisis situation.

Brian’s ‘Media-Safe’ system combines his Mental Martial Arts techniques together with the experience he gained in over a decade with BBC TV News.